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Our story

Based in Belgium, Traxial is an enthusiastic, dynamic and ambitious company.
Our goal is to be a driving force in the electrification of mobility by accelerating the innovation of powertrains.

We develop yokeless axial flux motors that excel in power density, efficiency and reliability.

Management team

Marc Beulque

CEO

Marc joined us after gaining over 20 years of management experience at Rogers Corporation. At Rogers, he held several positions including General Manager PDS, Vice President PES Operations and R&D, developing and manufacturing power electronics solutions for high power markets, including EV/HEV, mass transit and renewable energy. He served as Rogers’ Vice President of Global Operations and Executive Officer overseeing the global operations of the company.

As CEO of Traxial, Marc leads the development and execution of the company’s long-term strategies and reports to the Board of Directors.

Guy Proth

DIRECTOR QUALITY & SUPPLY CHAIN

Guy is a globally experienced supplier development and quality assurance manager, in the automotive industry. Including service as certified IATF Lead Auditor and CB Representative. He gained most of his experience at Philips, with about 15 years as an expat in multiple countries, high-tech manufacturing.

At Traxial, he’s leading the organization through the different stages of supply chain development and quality systems implementation.

Guy Proth
Tharin Tan

Tharin Tan

VP - NEW BUSINESS DEVELOPMENT

Tharin joined us after gaining over 10 years of experience at various engineering companies. He holds an MBA and a Bachelor of Science in Mechanical Engineering.

Tharin explores commercial opportunities for Traxial, providing customers with optimal solutions that support their requirements and goals.

Anje Vanden Bussche

HR BUSINESS PARTNER

Anje joined us after gaining over 25 years of experience in commercial and HR-related roles at international companies active in IT and building materials. She has degrees in Marketing and HR.

Anje is ensuring that the HR structure at Traxial supports our steep growth; providing our employees with an exceptional experience is one of the key aspects.

Anje Vanden Bussche Traxial HR Business Partner

Our history

Our mission is to commercialize our fundamental axial flux technology via market-ready products, offered through market-focused daughter companies – like Traxial. Traxial is the Magnax company focused on ground e-mobility.

Our parent company, Magnax, was founded in 2015 by Peter Leijnen, who started with the development of a large size axial flux generator prototype for a wind turbine application. A year later, Peter met Daan Moreels, who joined him as a cofounder. They strengthened the founding team by bringing in Kester Goh. With their complementary skill sets, Magnax started with a strong combination of technology development and startup experience. During the search for a strong product/market fit, the trio pivoted in 2017 from large machines for wind energy to smaller machines for electric vehicles. In early 2018, the first Magnax employees arrived and the growth was set. With expansion from 7 to 21 employees, Magnax grew trifold in 2019.

COVID-19 year 2020 was tough, but the Magnax team succeeded in proving the technology on the testbench, expanded the team further, and closed a Series A investment round of 16 million euros.

In 2021, a new name was introduced for the ground e-mobility department: Traxial. The new name blends ‘traction’ with ‘axial,’ symbolizing automotive performance and our innovative axial flux technology. Representing a strong new name for the ground e-mobility department, Traxial signals a new kind of disruption – one with the power to alter mindsets and industries. The Traxial team, in preparation for fast scaling, is led by Marc Beulque to deliver top-notch axial flux powertrain products to the ground e-mobility industries.

Founders

Peter Leijnen

Peter Leijnen

Founder, Traxial CTO, Executive Director

Peter is our technology expert. He founded Magnax in 2015, after gaining over 20 years’ experience as a mechanical and mechatronics motorer. He holds several patents, and is responsible for technological strategy, innovation & IP development at Traxial.

Daan Moreels

Cofounder, Executive Director

Daan has over 15 years of experience in commercial roles and has been involved in several technology startups as cofounder and advisor. During the early days at Magnax, his focus was the development of product/market fit, value proposition, and attracting investors, employees, early customers, and partners. Today he supports corporate strategy, partnership development and facilitates entry into new market areas. Daan holds a Master’s in Aeronautical Engineering.

Daan Moreels
Kester Goh

Kester Goh

Cofounder, Traxial CFO, Executive Director

With over 20 years’ experience in business strategy, venture capital, finance, and legal, Kester was involved in half a dozen technology start-ups. At Magnax, his focus is corporate development, legal matters, and investor relations. As Traxial CFO, he leads the financial team. Kester has a Master’s Degree in Industrial Business Management and Law.

Investors and partners

Our goal is to commercialize our yokeless axial flux technology into a diversity of markets. Innovative axial flux motors from Traxial will create new possibilities for vehicle developers to deliver vehicles that are faster, lighter, and reach longer distances.

Together with our employees, our partners and investors are the foundation on which we can scale. At the same time, our partners and investors benefit from our growth.

Traxial is backed by investors and partners who have a long-term view. They share our mission to drive a positive change in the world with innovative axial flux solutions.

Traxial is working with manufacturing and supply chain partners to deliver automotive quality and scale quickly. At the same time, we are also open to commercial partnerships.

Do you see a potential match and believe that we can bring the world a better solution together? Don’t hesitate to contact us for a brainstorm chat.

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